Israel culture minister, Miri Regev, attending the opening ceremony for Ismael's Ghosts, made a loud political statement with a white dress emblazoned with the skyline of Jerusalem's Old City, including the Western Wall and Dome of the Rock.
The dress was commissioned by Regev from designer Aviad Arik Herman to celebrate the 50th anniversary of the Six-Day War in 1967 in which Israeli forces took control of East Jerusalem.
Both Israelis and Palestinians view Jerusalem as their capital.
"I am proud to celebrate this historic date through art and fashion, and I am happy that this work by Israeli designer Aviad Herman is so moving and honours the beautiful status of our eternal capital, Jerusalem," said Regev, according to The Times of Israel.
The social media response was swift and colourful, with several Twitter users offering photoshopped versions of the dress.
"Miri Regev's dress is cool and all, but it's lacking one little thing: the 370,000 Palestinians living in 'united' East Jerusalem, 41 percent of its population," tweeted Shira Makin.
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