Friday 30 June 2017

Tottenham Confirm New Lucrative Nike Kit Deal After Under Armour Association Ends

Hull City v Tottenham Hotspur - Premier League


Tottenam Hotspur have officially - and finally - confirmed that sportswear giants Nike will manufacture their new kits from the 2017/18 season onwards.

The Lilywhites took to their official Twitter account to formally announce one of the worst kept footballing secrets, after months of speculation over who would produce their strips from next term, although the length of the deal has not been disclosed.

Under Armour had produced Spurs' kits since the 2012/13 campaign after the North Londoners signed a £50m deal with the US-based company but, with that contract now having expired, Tottenham have opted to trade them out for Nike instead.

Club chairman Daniel Levy expressed his delight at being able to shake hands on a deal with Nike, and stated his hope that their association with their new kit partners would help expand Spurs' global reach.

He said: "We are delighted to be partnering with Nike, one of the world's leading brands.
"Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike's worldwide reach."
News of Nike producing Spurs' strips is not exactly shocking news, especially since rumours have persisted about a deal being struck since mid-March.

The new partnership, which is expected to net Tottenham around three times as much as their former deal with Under Armour did, was reportedly finalised around 17th March and is thought to contain a clause that will allow Nike to have a say in any naming rights deal for Spurs' new ground, which is due to be completed in time for the start of the 2018/19 campaign.

Leaked images did the rounds on Twitter on Thursday night that showed Tottenham stars Harry Kane and Dele Alli wearing the alleged new kit - pictures that helped to confirm that an announcement over the agreement was imminent - and Spurs have now taken the opportunity to affirm the gossip by finally going public with the news.

Tottenham have now joined Chelsea and Manchester City in agreeing kit deals with the German-based sportswear corporation, and while their agreement blows City's out of the water - the Citizens are said to be earning £12m-a-year from their deal - it pales in comparison to the Premier League champions' £60m-a-season, 15-year long association. - 90min

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